In our last blog post, you learned that having good web site navigation was so important to a web site; not only for site visitor usability, but also for search engine friendliness and search engine visibility. Are you aware how your site looks is also important. Good web site design actually follows very closely with good site navigation. Good web site design means that you have a good looking site that is easy to read and easy to use. Your design should be relevant for your site – the type of products and services you are offering and the type […]
search engine friendliness
What Does Your Storefront Window Say?
Whether you have a business on Main Street or an online presence… Whether you manufacture widgets or sell widgets online… Whether your web site is primarily for online representation of your business or you are actively selling merchandise online… You have a “storefront window”. What does your “storefront window” say about your “store”? Today, it is not only important to have a beautiful “storefront window” – adorned with fanciful window dressing and the highest quality merchandise – but you must also have the ”store substance” to back it up. Just what is “store substance”? “Store substance” means a “store” that is logically organized, […]
Navigability Is Vital
One of the most important aspects of what can be considered “a good web site” is the navigability of the site. If a user finds your site to be difficult to use or navigate through, they won’t stay long. Take a look at your web site? Is it navigable? Is it easy to use? A user must be able to clearly and quickly identify how to navigate through your site. This means there needs to be clear, understandable prominent navigation on your home page and all secondary pages of your site. Whether you use text navigation or graphical navigation buttons, keep your navigation […]
Visual Appeal Is More Than Just Bells & Whistles
In our last blog post, you learned that having good web site navigation was so important to a web site; not only for site visitor usability, but also for search engine friendliness and search engine visibility. Are you aware how your site looks is also important. Good web site design actually follows very closely with good site navigation. Good web site design means that you have a good looking site that is easy to read and easy to use. Your design should be relevant for your site – the type of products and services you are offering and the type of content you […]